Integrations/Form metrics/Google Analytics

Hash Form Pro

Send form events to Google Analytics

Record form views and submissions in your GA4 property, sent from your server through the Measurement Protocol with your Measurement ID and API Secret.

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All form metrics
Hash Form

Hash Form + Google Analytics

What you set up

  • Enable Google Analytics Tracking
  • Measurement ID
  • API Secret
  • Save Settings
  • Server-side events
    form_impression and form_submission go through the Measurement Protocol.
  • gtag events
    With gtag on the page, field interaction and abandonment are sent too.

The API Secret is in your GA4 data stream settings.

What you get

What you can do with Google Analytics

Form impressions

A form_impression event is sent for each form that renders on a page.

Form submissions

A form_submission event is sent the first time a visitor submits the form on that page.

First interaction

With gtag loaded, form_field_interaction marks the first field a visitor changes.

Abandoned forms

With gtag loaded, form_abandonment fires when a visitor leaves after starting but not submitting.

Joined to the session

Server events reuse the client ID from the visitor’s _ga cookie when there is one.

Form ID included

Each event carries the form’s ID, so reports can be split by form.
How it works

Set up Google Analytics in three steps

01

Turn on the module

Switch on Google Analytics under Hash Form > Modules and click Save.

02

Enable tracking

In the settings popup, tick Enable Google Analytics Tracking.

03

Add GA4 details

Enter your Measurement ID and API Secret, then click Save Settings.

FAQ

Questions, answered

Still wondering about Google Analytics? The documentation covers every setting, and we are happy to help.

Read the documentation

Do I need gtag on my site?

No. Impressions and submissions are sent from the server with your API Secret. gtag adds interaction and abandonment events when it’s present.

What’s sent about logged-in visitors?

Server events include the WordPress user ID of a logged-in visitor. The answers typed into the form aren’t sent.

Is it the same as Form Analytics?

No. Form Analytics keeps its numbers on your site, while Google Analytics sends events to your GA4 property. You can run both.

Connect Google Analytics with Hash Form Pro

Every integration is included in every Pro plan, on a yearly subscription or a lifetime license.

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